Infographics have been used for quite a while within the SEO community for link baiting. They are excellent for presenting complex data in an easy to understand and entertaining way. Readers like to share high quality infographics and as a result they can generate a fair amound of backlinks.
But there is a new contender in town. It’s called an instructographic. Colby Almond who apparently coined the term defines instructographics like this;
“Instructographics are a vertical representation of creative ideas or steps that guides the user to a specific deliverable. It doesn’t matter if it’s a recipe, hairstyle, do-it-yourself project … instructographics work on nearly any level.”
Learn more about Colby Almond and instructographics on seomoz.org.
In my opinion instructographics are much easier/faster to design than infographics and I’m sure you can think of something to teach the audience in your niche.
Examples of Instructographics
View full instructographic on preparewise.com
View full instructographic on wholesalehalloweencostumes.com
View full instructographic on blog.ecollegefinder.org
View full instructographic on discountpartysupplies.com
- Going Viral On Pinterest on #SEOchat with @colbyalmond
Interview with Colby Almond from 97th Floor.
- Infographics are Hard! The Case for Instruct-o-Graphics
- A Follow-up On Instructographics
- Instructographics on Pinterest.com
Instructographics are hot on Pinterest and get pinned heavily.
- Instructographic Marketing on Pinterest