Sneaky Offline Marketing Trick at my Local Library

December 16, 2012 — Leave a comment

Today I visited my local library with a sneaky offline marketing trick up my sleeve.

aarhus hovedbibliotek
My local library in Aarhus, Denmark

I went to the section containing books on marketing. I was looking for books on internet marketing and viral marketing. But sadly there weren’t that many to choose from so I ended up borrowing 12 misc. marketing books. My library beeing located in Denmark quite a few of the books are in Danish;

  • Tjen på Twitter – Markedsføring med 140 tegn by Jon Smith  José Llinares
  • Eating The Big Fish by Adam Morgan
  • Bliv Set Online by Martin Skovgaard
  • Trend Management by Henrik Vejlgaard
  • Brand Hijack – Marketing Without Marketing by Alex Wipperfürth
  • The Long Tail by Chris Anderson
  • Internet Marketing an Hour a Day by Matt Bailey
  • Online Branding by Lars Sandstrøm
  • Brand Sense by Martin Lindstrøm
  • e-værksætteren by Lea Skov Lindbæk
  • Webcellence by Jens Strandbygaard
  • Gonzo Marketing by Christopher Locke

I brought the books home and found the business cards I had recently bought on These cards clearly states the URL of my blog and what my blog is all about; Aiming for 10K daily visitors in 12 months.

Credit card inserted into library book - very sneaky.
My business cards and library books on marketing

I placed a few cards in each of the books and returned them to the library.

Front and back side of business cards
Front and back of my business cards

Naturally I hope for the next person borrowing any of these books will be interested in marketing, find my business card inside, and visit my blog. I have no way of tracking this though so I’ll not be able to conclude anything from this experiment. If you copy this trick you could create a unique URL for your library experiment and thereby make it trackable.

Please let me know what you think.

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