Infographics have been used for quite a while within the SEO community for link baiting. They are excellent for presenting complex data in an easy to understand and entertaining way. Readers like to share high quality infographics and as a result they can generate a fair amound of backlinks.
But there is a new contender in town. It’s called an instructographic. Colby Almond who apparently coined the term defines instructographics like this;
“Instructographics are a vertical representation of creative ideas or steps that guides the user to a specific deliverable. It doesn’t matter if it’s a recipe, hairstyle, do-it-yourself project … instructographics work on nearly any level.”